This is because when letters are reduced to their most basic details, irregularities and inconsistencies in design become immediately visible. It’s been said that a simple sans serif is one of the most difficult typefaces to design. Swiss 721 is a staple sans serif that you’ll never be sorry you have in your library. Couple these upstanding letterforms with marching italic styles and you have yourself a beautiful tool that is as legible on screen as it is off, has the technical prowess to conquer even the trickiest of design riddles and will work in a myriad of projects. Swiss 721™ is a sans serif family that ranges in style from thin to black while mixing in a few unexpected, but beautifully made and ironically flattering, outline weights that spice up the grotesque design.
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